Content Marketing.

Did you know that content marketing is the second most successful lead generation tactic? (E-mail marketing is the first. More on that later.) If you want to be seen, shared, and spotlit by your audience, you need a content marketing strategy that shows you are an expert in your field.

But what is content marketing? Despite its success as a lead generation tactic, many small- to medium-sized business owners are unfamiliar with it. It’s really very simple. All content marketing does is take your amazing content and make sure it gets in front of the people who need it.

Blog posts, videos, infographics, podcasts are all pillars of a strong content marketing strategy but the great thing is that you don’t have to do all of those things at once. You can take a video and turn it into a blog and infographic. If you have a podcast, conduct your interviews over a video conference, record it, and boom! You now have a video as well.

When you blend this kind of storytelling with the promotion of your brand and your brand’s story, you create something more powerful than just a product promotion. You’ve created something that your audience can relate to, something they enjoy consuming rather than something that interrupts their day.

Rise above the noise of your competitors with a content marketing strategy that focuses on creating unique content that is valued by your target audience. We provide you with the resources you need to ensure that you are posting a steady stream of useful, engaging content that your target audience loves.

Our content specialists are experts at creating content that speaks to your audience while promoting your company, brand, and products. We will work hand-in-hand with you to determine the style and voice of your content that best highlights your brand. Whether you want your content’s style to be sassy and light-hearted or formal and business-like, we will craft content that matches your brand’s voice.

Our process includes competitor and audience research that will figure out what your audience needs and what you can give them that your competitor isn’t. These findings will help us outline the kinds of content and topics that will create the most bang for your buck. This framework will help you produce the kind of focused and powerful content that audiences love. Paired with our SEO services, content marketing can increase your company’s credibility, performance, and customer loyalty.

You need content that not only attracts customers but also encourages them to buy your products and/or services. Our content is crafted with just that in mind. As small-business owners ourselves we understand that everything we produce needs to check more than one box. Content that establishes your credibility is great, but content that establishes your credibility and converts visitors into customers is even better.